CardealerSaaS
For independent car dealers

Run your dealership from one screen.

List your stock, take bookings, hold cars with a deposit, and close the sale, all from one branded site and one admin panel. Built for the way independent dealers actually work.

Spin up a working demo dealership in 60 seconds. No credit card.

Built in the UK for independent dealers
What you can do

Everything you run a dealership with, in one place

Stock, bookings, deposits, sales, customers. The moving parts of an independent dealership, wired together so they actually talk to each other.

Stock that updates itself

Type a registration, get make, model, spec, MOT history and a valuation auto-filled. Drag-and-drop photos, set a price, hit publish. Your customers see it instantly.

Your own branded website

A fast, mobile-friendly public site under your own subdomain (or your own domain), with your colours, your logo, your contact details. Never ours.

Bookings & test drives

Customers book against your real availability. Two-way Google Calendar sync, round-robin assignment across your team, automatic confirmation emails. No phone tag.

Online deposits & reservations

Customers can hold a car online with a deposit. The money lands straight in your own payment account. We never sit in the middle. Refunds and reservations handled in-app.

Sales pipeline & PDF invoicing

Draft, agreed, deposit paid, handover, completed. Mark the deal done and a branded PDF invoice is generated and emailed automatically. Part-exchange and finance baked in.

Customer 360 & CRM

Every enquiry, booking, reservation and sale rolls up into a single customer timeline. No spreadsheet sprawl. Reminders nudge your team when a follow-up is due.

One screen, one day

Your morning dashboard

Open the admin, see where the day stands at a glance. Live stock count, sales this month, follow-ups due today, customers waiting on a call back. No hunting through tabs to find what needs your attention.

  • Live stock, sold, and pipeline counts at a glance
  • Due alerts surface follow-ups before they slip
  • One-click jumps to inventory, bookings, sales, customers
How it works

Two sides to every deal

What your team does behind the scenes, and what your customers see on the front.

Your team

Listing to sale, in minutes

  1. 01
    Type the registration

    Make, model, spec, MOT history and a valuation auto-fill. No manual data entry.

  2. 02
    Upload photos, set the price, publish

    Drag-and-drop image ordering, automatic resizing, live on your site the second you hit save.

  3. 03
    Bookings land in your calendar

    Test drives and viewings sync straight into Google Calendar, assigned round-robin across your team.

  4. 04
    Take a deposit, hold the car

    Customer pays online, the car shows as reserved, the money lands in your own payment account.

  5. 05
    Close the deal, invoice generates itself

    Mark the sale complete and a PDF invoice is created and emailed automatically.

Your customers

Browse to driveway

  1. 01
    Browse your stock

    Fast, mobile-friendly site under your brand, with full vehicle details and high-quality photos.

  2. 02
    Pick a car, pick a slot

    They see only the times you're actually free. No back-and-forth phone calls to find a window.

  3. 03
    Get a confirmation, automatically

    Booking email lands instantly with the address, contact, and car details. They feel looked after before they arrive.

  4. 04
    Reserve online with a deposit

    If they want to hold the car, they can. Securely, in a few taps, without coming back into the showroom.

  5. 05
    Pick up the car, get the paperwork

    Their invoice and receipts arrive by email. Their full history sits in your CRM for the next time.

AI-assisted

Listings that look like a showroom shoot

Phone-camera photos rarely flatter a car. Drop them in and our AI background tool cleans them up. A consistent, on-brand backdrop across every listing, in one click per photo. Your stock looks like it was shot in a studio, without booking a studio.

  • One-click background replacement per photo
  • Consistent look across every car on your site
  • Originals kept; nothing destructive
Your brand, not ours

A public site customers actually want to use

Your customers see your brand, your stock, your contact details. Never ours. Fast on mobile, easy to share, indexed by Google out of the box. Add your own domain whenever you are ready.

  • Mobile-first design, fast on a 4G connection
  • Your colours, your logo, your copy
  • Use a free subdomain or bring your own
  • SEO-friendly stock and vehicle pages
Bookings & reservations

Customers book themselves in. You see it on your calendar.

Two ways for a customer to commit to a car: book a free viewing, or hold it for 48 hours with a refundable deposit. The first builds your day. The second pays for itself the first time you stop driving across town for a no-show.

  • Customers see only the times you are actually free
  • Two-way Google Calendar sync per team member
  • Round-robin assignment with priority levels
  • Deposits land in your own Stripe account, refunds handled in-app
Sales pipeline

Every sale, every step, every penny accounted for

Move a deal from draft to handover without losing the paper trail. Part-exchanges and finance applications attach to the sale, not a separate spreadsheet. Mark the deal complete and a branded PDF invoice generates and emails itself. VAT-margin scheme handled automatically.

  • Clear states: draft, agreed, deposit paid, handover, completed
  • Automatic PDF invoice on completion, emailed to the buyer
  • Part-exchange and finance application capture
  • Reopen and refund flows when life gets messy
Customer 360

One timeline per customer. Every touch in one place.

Enquiries, bookings, deposits, sales, follow-ups: it all rolls up into a single customer record. When the same buyer comes back two years later for an upgrade, you already know what they drove last time, what they looked at, and what they paid.

  • Every enquiry, booking and sale linked to one customer
  • Activity timeline with full context, not just notes
  • Reminders surface follow-ups before they slip
  • One-click email or WhatsApp from the customer page
Reminders & alerts

Nothing falls through the cracks

Set a follow-up for next Tuesday, a service reminder for next year, an email to send the day a deposit clears. Reminders run on their own schedule, alert your team when they are due, and can fire automated emails when you want them to.

  • One-off and recurring reminders per customer or car
  • Auto-send email reminders, or just info-style nudges for the team
  • Dashboard alerts strip surfaces anything overdue
Reliable by default

What you can count on

Running a dealership is busy enough. The platform should fade into the background. Fast when your customers want it, secure with your customers' details, and yours to leave whenever you want.

01

Your data stays yours

Customer details, sale records, photos, all stored securely and exportable any time. No lock-in: walk away and take everything with you.

02

Always fast, always available

Your site stays snappy whether one customer or a thousand are browsing. We handle the uptime so you can focus on selling.

03

Secure by design

Each dealership's data is sealed off from every other. Customer payments are handled by audited, PCI-compliant providers. Never by us, never by you.

04

Improves every week

New features, polish, and integrations roll out to every dealer continuously. You never pay for an upgrade.

Built-in capabilities

The integrations and behaviours that just work

The plumbing that would normally take months to wire up, already done, tested, and shipping. Every dealer gets every one of these on day one.

UK registration to full vehicle spec, MOT history, valuation
AutoTrader listing sync (use ours or bring your own key)
Per-dealer Stripe Connect for deposits and reservations
Two-way Google Calendar sync for test drives and viewings
Transactional email on your own subdomain, signed and authenticated
Automatic PDF invoicing on sale completion
AI background tool for studio-grade vehicle photos
Image auto-resize and drag-and-drop ordering
Round-robin booking assignment with priority levels
Reminders and follow-ups with Cloud Tasks scheduling
Part-exchange and finance application capture
Full data export and granular import with conflict handling
Pricing

From £250/mo + VAT. Tailored to your fleet.

Every feature, every dealer, day one. No paid tiers, no upsells, no "available on Enterprise". Pricing is tailored to fleet size, so a single-site dealer pays very differently to a group running half a dozen branded sites. Start free, or get in touch for a quote that fits.

Spin up your dealership now

Sign up with your email or Google account, pick a name, choose blank or pre-loaded with demo stock, and your branded admin panel is live in seconds. No call, no credit card, no waiting.

Already have an account? Sign in · Write to hello@cardealersaas.app · WhatsApp +44 7821 364228